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How to Use Facebook Custom Audience for Better Ad Targeting_ A Step-by-Step Guide

How to Use Facebook Custom Audience for Better Ad Targeting: A Step-by-Step Guide

Facebook, having 1.47 billion daily active users, is one of the biggest advertising platforms with the enormous potential audience. In fact, the number is so colossal that you need to intelligently target your advertisement to ensure it gets in front […]

10 Ways to Boost Your Conversion Through Social Media

10 Ways to Boost Your Conversion Through Social Media

According to the Global Digital Report 2018 by We Are Social, there are 4.021 billion internet users worldwide. Of this, a whopping 3.196 billion comprises of social media users globally, with a growing trend of 13% year-on-year. This is why […]

Facebook Ad Creative and Format Comparison – How to Optimize and Improve Your ROAS

With over 22% of total world’s population using Facebook and 76% of daily site visits, there is no rocket science in understanding why Facebook advertising should be an essential part of your digital marketing strategy. It continues to be the […]

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