25 SEO Tips & Techniques to Skyrocket Your SEO in 2018

25 seo tips & hacks

25 Best SEO Tips/Hacks and Techniques

Think of a soccer goalpost which is shifting every few minutes. Add to it around ten defenders crowding the goalpost. Getting your SEO strategy right is like trying to hit a football into such a goalpost. You need to always keep abreast of the latest Google algorithms. They change several times in a year, and your SEO strategy must adjust likewise. There are thousands of me-too websites who you are competing with. To catch the attention of visitors among this crowd is no easy task. That is why you need to work smart and use some easy hacks and techniques.

25 SEO Tips & Techniques to Skyrocket Your SEO in 2018

Given below is a list of 25 best SEO tips/hacks and techniques that will greatly improve your SEO rankings for your website in 2018:

1. Prefer Longer Content:

Short articles of 300-400 words no longer cut it with the search engines. Moreover, your articles should be well-researched and actually contain useful content. This would help your visitors in actual and they will also get impressed. That would lead to more shares and backlinks. Make sure you use shorter paragraphs. The visitor looking at your website on his mobile can see a paragraph on a single screen. He won’t need to scroll down.

2. Be a Careful Guest Blogger:

There was a time a few years back when guest blogging was cool. Bloggers and webmasters used to fire off guest blogs or posts to all sorts of websites. But that spammy practice now can invite penalties.

3. Keyword Stuffing Is Passé:

It is fine to research the popular keywords.But then overdoing their use in your content is not acceptable. Make the usage of the keywords as natural as possible, and keep the number limited (recommended around 06-1.2% keyword density) so they don’t stick out.

4. Forward Links:

You dream about getting scores of backlinks to your website. But you need not wait for the experts to find you. Include links to authority websites in your content. When you reach out to the authority to ask, it opens a window of communication. They might want to read your content before agreeing. And assuming your content is good, a backlink could happen.

5. Expert Roundups:

Try to get the opinions of some experts on a particular topic in your niche. The article you put together with these authority opinions will serve two purposes. Your visitors will be keen to read expert opinions, so the organic traffic on your website would increase. The experts themselves would also be keen to share your article.

6. RankBrain:

This is the first machine learning algorithm of Google. It rewards webpages which actually prove to be useful to their users. First, you need to improve the click-through rate (CTR) and dwell time of your website. An attractive title of your content would get you clicks. Great content would keep visitors on your page.

7. Innovate Keywords:

You have been using Google’s Keyword Planner for ages. But you need to keep ahead of the pack. So you need to take inputs from elsewhere as well. Many bloggers and webmasters do not realize the potential of every Wikipedia page. Such pages have a rich haul of external and internal links. Search for a base keyword on Wikipedia first. Look for further keyword ideas from the Wikipedia results page of that keyword.

8. Ride Lists:

The internet is full of well-researched lists of blogs and articles for every niche. When you need to spread the word about your blog, look up such lists of your niche. The blogs in those lists will help you know where to start off from.

9. Internal Links:

Some pages of your site get good traffic but are not on the first page of the search engine result pages (SERPs). Use Google’s Search Console to identify them. Then you use a tool like ahrefs to find which are the most authoritative pages of your websites. Finally, you insert a link of those authoritative pages to the pages whose ranks you wish to boost.

10. Because I Said So:

A request for help gets a much better response when there is a reason attached. Use the word ‘because’ when you are writing emails to authority figures. You are much likelier to get a response that way.

11. Utilize Videos:

If you are posting a video on YouTube, you have a ready tool for promotion. The 200 words you have to describe the video can be that tool. Most owners only add a one or two line introduction. Try adding keywords to the video descriptions and make it impactful.

12. Recycle and Repost:

Often a blogger has a new insight or some useful information to share. The usual way to do this would be to post a new blog. But sometimes a more efficient way is to update an earlier blog. Additionally, an email intimation can be sent to the subscribers of the blog.

13. Copy Adwords Ads:

Every keyword has a set of advertisements listed on Adwords. When you look up those ads, you can see the words used by them. Some or all those words can be used by you as keywords for your content. The reason is that the Adwords ads are the result of thousands of split tests.

14. UtilizeReddit:

Reddit can offer hundreds of good keyword suggestions. The same can be found even in the subreddit of your niche. Reddit is especially good at suggesting long-tail keywords.

15. Utilize Hilltop:

Google has a very old yet important algorithm called Hilltop. It identifies content that is a repository of authority content on a particular topic. So if you want your website or blog to become a blog, you should have links to established authority sites. Even from the point of view of your website visitors, this is useful because they will get more content on the same topic on a single place.

16. Make Use of LSI (Latent Semantic Indexing) Keywords:

Only strong keywords won’t help you with the Hummingbird algorithm. You also need the crawler to recognize the theme or topic of the page. This can be achieved by using LSI keywords. In layman’s language, I suggest to try including sub-topics and keywords having similar meanings to your main keywords on your page as well. There are several tools which can help you find relevant sub-topics and LSI keywords.

17. Long Tail Keywords:

A phrase is more valuable than a word in SEO. That’s why long tail keywords are gaining prominence. Only keywords in a title are not enough anymore. A simple example is to use ‘organic traffic case study’ over using ‘organic traffic’ in the title tag. It will be more effective.

18. First Link Priority:

Usually, the links to internal pages of a website are at the top of the homepage. A link to a certain page might be more relevant but feature lower down in the home page. In that case, it will be ignored. Only the first link will be counted. That’s why the navigation bars should be keyword rich.

19. Generate Keywords:

If you blog about health, then there is a finite set of keywords which are relevant to your niche. But you might come up with a new terminology for some aspect of health. If you use that term in your blogs, it has the potential to become popular. And once it does, it will continue to give you high rank in the SERPs for a long time.

20. Link Building for Niches:

Quality is more important than quantity while building backlinks. The more relevant the links are, the better would be the ranking you get. It would be pointless to build countless links which have no relevance. There are several tools which allow you to search for websites relevant to your niche.

21. Undiscovered Keywords:

There are tools available to suggest uncommon keywords. This can help you get a headstart in the keyword planner. Utilize this to make your SEO campaign more effective.

22. Dead Link Revival:

This is a less known loophole in Wikipedia that can help you build links to your website. Once you have located it, you can recreate that on your website, and replace the ‘dead link’ with your URL.

23. Selective Poaching:

There is no harm in using best practices of competitors. Look for competitor websites that are ranking well. Check the keywords they are using. This will save you a lot of trouble in searching for good seed keywords. On the flip side, you will stay a me-too.

24. Encourage Sharing:

Your blog will gain organic traffic and useful backlinks more easily if it can be shared to more and more like-minded audience. Put visible links of social media sites on your pages. Also, keep the URL short, which would lead to easy sharing of your website.

25. Google Search Console:

Last but not the least; you should use this very useful tool as much as possible.Google Search Consolecontains a set of useful analytics. Because it comes from Google, therefore the suggestions of this tool would really be effective.

26. Using hemingwayapp (bonus)

The very last one. You can use the hemmingwayapp editor to write all your content for your blog, landingpage, e-commercesite or anything else. They have a free version and it’s really simple to use. They come up with different ideas to optimize your text to make it easier to read and understand. I have attached an example from this post, below.

Wrapping Up:

I have listed these 25 (26) simple tools and techniques as per my observation on the latest Google algorithms and the current SEO trends. But the comparison of SEO to a moving target must be remembered at all times. It is never an easy task and SEO is always changing, remember this. By the time you have used some of them, the algorithms could have changed again. That is why it is important to keep this list updated and rework on your SEO strategy.

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