Australia’s home to some of the world’s most ancient civilizations and boasts unique flora and fauna and beautiful scenery that are the envy of the world.
But it also eagerly embraces digital technology in increasingly innovative ways to ensure that it’s open for business as a tourist location and that it’s own citizens stay safe and connected no matter where they roam across its vast wildernesses or sprawling metropolitan centres.
With that in mind, here are five ways Australia’s switched on for digital travellers.
- Tourism marketing
Australia’s pretty savvy when it comes to marketing itself as a prime tourist location for travellers from across the globe, as official on and offline promotions over the years have proven.
Consider these Tourism Australia campaigns for example – they harness everything from Crocodile Dundee to the nation’s corporate credentials and coastal attractions to appeal to diverse tourists with an eye on business and pleasure Down Under.
- Portable WiFi
In a territory as vast as Australia, keeping in touch by staying online when you’re trekking between major metropolitan areas is absolutely essential.
Enter Teppy – a pocket-sized personal WiFi hotspot that lets you check emails and post on social media when you’re deep in the outback, with 3 and 4G speeds available for reasonable daily rates.
- Tech hotels
If you love hotels that blend traditional hospitality with terrific tech, Australia has plenty to offer.
For instance, staying at the Mona Pavilions in Hobart, Tasmania plugs you into marvellous mod cons like docking stations for your iPhone, a music system with 5.1 digital surround sound, Dynalite automated lighting, waterproof LCD TV in the spa and a personal security camera.
- BOM app
Australia is rugged and severe weather conditions can force you to alter your plans.
So downloading the BOM (Bureau of Meteorology) app allows you to keep track of conditions by the minute, with fantastic features including a rain radar, weather warnings for every state, UV forecasts and wind speed and direction.
- Airport tech
As you might expect, Australia’s airports are at the cutting edge of technological advances that transform customer experiences.
For instance, Sydney Airport has embraced the Internet of Things and cloud data to keep track of assets and an integrated operations centre keeps everything running smoothly.
And searching Looking4.com for airport parking in Cairns Perth or anywhere else in Aus is surprisingly simple and enables travellers hopping between cities to stow vehicles for the duration.
These five fab examples prove that Australia punches way above its weight when it comes to harnessing tech and digital developments that make travel more enjoyable for a range of customers – be sure to make the most of them the next time you’re down there.
Do you have any Aussie travel tech tips? Share them in the comments section.