Outreach and link building is the backbone of Search Engine Optimization – high authority quality backlinks are one of the strongest pillars to drive organic traffic. Links to your website are an important ranking factor in Google Search. It is the foundation on which major search engines rank a website – 72 percent of SEO firms acknowledge that backlinks are still important when it comes to search engine ranking factors.
Backlinks, when done intelligently, helps establish persuasive domain authority and shows relevance. This is a key factor that drives a website to the top rankings on Search Engine Result Pages (SERPs). Needless to say, a higher page ranking means improved visibility, increased web traffic, and better conversions.
Table of Contents
- 1 1: Harness the Potential of “Guestographics” to Earn Contextual Authority Backlinks
- 2 2: Create Rich Data-Driven Content
- 3 3: The ‘Broken Link’ Approach
- 4 4: Want to Get High Authority Backlinks? Post Free Resources and Ultimate Guides
- 5 5: Write Testimonials and Get a Link in Lieu
- 6 6: Use the Right Anchor Text
- 7 7: Get Easy and Quick Links from Relevant Blog Aggregators and Directories
- 8 8: Share Real-Life Case Studies and Examples in Your Content to Attract Backlinks
- 9 9: Earn.Edu Backlinks from Authority Resource Pages
- 10 10: Mention Few Bloggers in Your Content
- 11 11: Leverage the Potential of MyBlogU and HARO
- 12 12: Claim Your Link
Before finding out ways to get high authority backlinks, it is important to understand why links are important for your website.
According to research conducted by Moz, there exists a direct relationship between high authority backlinks and Google search engine rankings. Amidst all the debate surrounding that links are not crucial in search engine’s ranking algorithm, the study by Moz revealed a correlation of.30 between the number of linking websites and higher website rankings. The number may seem small, but if you ask – can I rank high in Google without backlinks – the answer is “chances are slim.”
The image above clearly indicates that “higher the quality of your backlinks, the higher your search rankings.” That means greater visibility, more organic traffic, and higher chances of generating revenues.
This you know, right?
However, what you might not know is that the concept of link building has changed dramatically with fast-changing search engine algorithms today.
Gone are the days when you could write hordes of spun articles with backlinks and post them on article directories and websites that hold no relevance to your niche – and yet get a higher page ranking on Google search.
Those are the stories from the past. Today, search engines love QUALITY over QUANTITY. High authority backlinks are the ones that come from websites having a high score on any of the key metrics mentioned below:
- Trust Flow
- Citation Flow
- Domain Authority
- Moz Rank
- Alexa Global Rank
To put it simply – before getting backlinks from another website or domain, make sure:
- It has a high Domain Authority (DA) score
- Links to you in a natural manner
- Relevant to your niche or website content
So, having 6-7 backlinks from low PR yet relevant and high DA websites are much effective than 12-15 links from high PR, irrelevant, and poor DA sites.
But there’s a problem.
It is difficult to have high authority websites link back to you.
You’d say – “create high-quality content and they will link to you.” But that seems to work well for already popular sites. And if you are a newbie, simply having an exceptional concept will not be enough. You need to spread the word to have high authority backlinks.
Therefore, it is important to know how you can get quality backlinks in a simple and effective manner.
Effective Ways to Get High Authority Backlinks
“Backlinks will remain a vital Google ranking factor, but effective link building is now about trust and popularity.” – Neil Patel.
We have outlined the top 12 techniques that can help you get high authority, quality backlinks to your website.
Studies show that infographics are one of the most popular content forms that can attract high-quality backlinks to your website. According to WordStream, infographics are among “the top linked content types.” To understand this better, refer to the image below:
Infographics are also one of the most frequently shared content types on social media. Why? Because they are visually nice to look at, and give a good and pleasant overview of data and statistics instead of just mentioning a lot of numbers in the body text of your blog post or article.
Moreover, when you combine the power of infographics with your guest posting strategy, you can easily earn lots of high authority of backlinks.
You must be thinking – it would take a lot of time and effort to guest post on a high authority website.
That is true, but taking the “guestographic” approach can help you publish guest posts on high authority blogs belonging to your niche.
So, how to go about the approach?
First, you can use tools like BuzzSumo to have a list of most popular blog posts in your niche with the highest number of social shares. Choose a suitable topic and collect valuable data and statistics on the subject matter to create an infographic. You can hire a freelance designer to give your infographic a visual appeal. Publish this on your blog and make it embeddable.
Now when you promote the infographic to be published on high authority sites, make sure you offer a Unique Selling Proposition – add an interesting guest post relevant to the infographic. This will make your infographic more marketable, and guest posting on authority sites will also become easier for you.
What more! The “guestographic” will remain as a business asset that you can use later to earn more high authority links.
2: Create Rich Data-Driven Content
Nothing can beat the power of stupendous, data-driven content that other websites will love to get linked to just because it is awesome.
As Google’s Matt Cutts stated, “The objective is not to make your links appear natural; the objective is that your links are natural.” Search engines prefer that website owners do nothing to have another website link to your website.
However, that is better said than done. Having great content does not matter unless it can attract authority sites to link to you. No high-quality website would want to publish your post if it contains promotional backlinks directing to your website’s home page. For instance, do not expect websites to give backlinks having keyword anchors such as “Texas web design agency” in your posts.
There’s a smarter way to do this.
To earn backlinks from high authority websites, you have to first build data-driven content on your website or blog (statistics for an example), and then leverage it as a reference in the guest posts. Add infographics, images, and key data references in your post. Use topic-based and relevant statistics from reliable sources like Pew Research, Moz, Statista, etc. Multiple snapshots and segments of infographics can be used to make the post look engaging.
In simple words, create something that authority websites will be proud to get linked to. After all, studies show that data-rich content gets linked better and more frequently than opinionated content.
3: The ‘Broken Link’ Approach
It is a simple yet effective approach to earn high authority backlinks to your website.
There are several websites that were high authority resources once, but no longer exist or have been shut down due to various reasons. However, there are numerous links still pointing to such sites. Now you can take advantage of these once-high-authority resources using the broken link approach.
Here’s what you can do.
First, create a post similar to the earlier one or even better than that. Next, reach out to the sites pointing to the outdated website or resource and let them know about the broken link. At the same time, recommend them to replace the link, of course, mentioning your resource as a favorable option. Since you are reporting the broken links to the webmaster, the chances are high that you will have a backlink back to your site.
One of the best ways to find broken links is to scour through the resource pages in your specific niche. Use search queries such as
“Your niche + links.”
“Your niche + recommended links.”
“Your niche + resource page.”
Once you get the pages, find broken links on them. To make it simple, you can use Google Chrome’s free extension Check My Links or a premium tool such as Broken Link Finder.
Now reach out to the website owners and offer your free resource instead of the broken links. Even if you get back 5-10 backlinks from this campaign, it can be helpful to improve your page rankings.
By now you already know that to get top search engine page rankings for your website, you have to earn quality backlinks, and that too, lots of them.
However, how can you get other websites to link to you?
Free Resources and Ultimate Guides!
Yes. These are sheer link magnets and will never fail you.
The terms “resource” or “guide” refers to “something [or someone] that is a source of help.” That means it is a form of content that offers benefit to your audience.
This can be anything – eBooks, blog posts, whitepapers, videos, or reports than other websites will like to get linked to.
So why do free resources and ultimate guides work well in getting you quality backlinks?
Such guides tend to be long-form content that holds a higher SEO ranking factor than shorter articles. Why Google likes to rank long-form content is because it tends to cover a topic in a comprehensive manner, providing value to the readers. With engaging, data-rich content, your ultimate guide becomes a “go-to” resource for that particular topic. So any website that covers that topic will like to link to your guide.
So buckle your belt and kickstart writing an ultimate guide that can be a useful resource for all. In no time, you can see quality backlinks pouring in, with higher page rankings on Google.
5: Write Testimonials and Get a Link in Lieu
That’s a clever trick, right?
Moreover, a good way to build a relationship and get quality backlinks too!
Suppose you are using an SEO service, email marketing tool, a plugin, or anything useful to you. Write them a client testimonial that they can publish on their website. Most of the times, you will find the websites mentioning a link to your site to show that you are a real entity.
Everyone likes testimonials. Moreover, if you can write one for a business or service you liked, it can get you quality backlinks from authority websites. However, you can get effective link building results if you can link to sites relevant to your niche because Google loves that.
Here’s an example of how such testimonials can be placed with link to your website:
6: Use the Right Anchor Text
One of the biggest mistakes that SEO experts often make is building backlinks without considering the importance of the anchor text around such links.
The truth is – Google gives equal importance to a link’s anchor text as it does to your effort to get a backlink. The reason is that the search engine giant tries to understand what the web page is all about. So if you maintain uniformity between the keywords used on the page and the ones used in the anchor text, it will help you get better rankings.
Using link anchor texts that are consistent with the keywords targeted on your page is a cue to Google what your page is about. Therefore, make sure you use appropriate anchor texts to get more relevant backlinks and higher page rankings.
7: Get Easy and Quick Links from Relevant Blog Aggregators and Directories
Submitting your post to high authority blog aggregators and directories is a simple step when it comes to getting quality backlinks to your website. However, make sure you pick the ones that are industry-specific and relevant to your niche.
There are numerous paid and free blog aggregators and directories where you can add the RSS feed URL to submit your post automatically. However, it is crucial to have high-quality, engaging content with non-promotional backlinks.
There are two advantages to doing this. First, your content gets much exposure, opening up lucrative link building opportunities. Second, being able to post high-quality content on authority directories can help you get backlinks easily.
Do you know why bloggers like Neil Patel, Ryan Deiss or Noah Kagan frequently get mentioned on other marketing platforms?
That is because their content is not just all-inclusive, in-depth and engaging, but is backed by proven methods, real-life case studies and examples – not any content rewritten from somewhere else.
And that’s a key secret of creating link-worthy content – add social evidence, statistics, and undeniable examples. Other websites would like to get linked to such content because it tends to “make them look more credible.” No matter what niche you focus on, if you make your content more enriching with personal learning, examples, and case studies, it can easily attract links from other websites.
Here’s a fantastic example of how this technique works.
Below is a snapshot of a post by Neil Patel – How I Increased My Search Traffic by 47% from Translating My Blog into 82 Languages. The post was linked and quoted on numerous high authority blogs.
Moreover, here’s a snapshot of how it is being used in Infusionsoft’s official blog:
So make your content more valuable and inspiring for your audience…so much that it helps garner higher page rankings and quality backlinks from authority websites.
Do you know that the backlinks you get from .edu resource pages hold more significance than the generic .com links?
A primary reason behind this is that Google trusts such links more as these are backed by authority .edu domains used mostly by colleges, universities, research, and educational institutes.
However, it is not simple to get backlinks from .edu websites. But if you can manage to earn a few, it can help reinforce the link profile and augment your search rankings.
If you check most college or university websites, you will find resource pages that contain links to other useful content. How can you make your place in the resource page and earn backlinks that matter?
Here are two ways you can use this technique:
- First, you can create a high-quality, engaging content that can be useful for the .edu websites target audience.
- Most of the times, these resource pages are not updated regularly. That means there is a chance of having outdated or broken links on the sites. Use this opportunity with the broken link approach mentioned earlier in the blog. Reach out the webmaster with your own free resource and persuade them to link to you.
To be honest, the response rate of getting .edu backlinks is not more than 4-5%. However, an in-depth and comprehensive content backed by solid data can help you land a few.
10: Mention Few Bloggers in Your Content
This is an often-overlooked technique of getting high-quality backlinks from authority websites and blogs; however, it can generate remarkable results. Write an awesome piece of content, and try to mention and link to a handful of prominent bloggers in your niche.
That is because when you link out to relevant websites or blogs, it can help improve the overall SEO profile of your website. SEO expert Rand Fishkin has pointed out the benefits of using this technique:
- “Links from your site encourage links to your site.” When you link out to contextual resources on other websites within your niche, they are likely to notice this good move and chances are that, in turn, they will link to you.
- “Search engines notice whom you link to.” Search engines know that high-quality websites mostly link to high-quality So when you start linking to other relevant high authority sites, you might be well-rewarded by the algorithms.
Once you have mentioned other bloggers and linked to them on your post, don’t just sit happily that they will notice and link you back. Take a step further – reach out to the bloggers and let them know that you have mentioned them in your blog post.
If you could find their email address, send them a short and sweet message. Otherwise, tweet them. It is easier, quicker, and effective.
This is a great way to build connections within your niche, and if you are lucky enough, you can earn some high authority backlinks from these prominent bloggers.
11: Leverage the Potential of MyBlogU and HARO
MyBlogU and HARO are fantastic resources to help build a strong network and earn high authority whitehat backlinks to your website. Just you have to spend around 5-10 minutes on them to answer certain questions.
In fact, HARO (Help A Reporter Out) is a platform where reporters and journalists from various prominent news sites and magazines post questions when they research valuable content for their upcoming stories. For information sources like you, it serves as a free coverage on websites like Forbes, Entrepreneur, or Huffington Post.
Likewise, MyBlogU is where businesses and content creators can build strong networking to crowdsource key content and get authority backlinks if blog owners find your input valuable.
12: Claim Your Link
Here’s another great trick for you. Use tools like Ahrefs or BuzzSumo, or set up Google alerts to find unlinked mentions of your blog name or brand. Whenever you get an alert, check whether it is being linked to you…and linked right.
If you have great content and post regularly, other bloggers and websites may mention your name or blog post in their content. But often you miss out the opportunity because either they do not link or get it wrong. If you can identify this and reach out to the webmaster, it can help you get quality backlinks, and some authoritative websites as well.
So there it is.
There are various ways to get high authority whitehat backlinks to your site, but the ones mentioned here could be great to start with. Remember, building quality backlinks takes time. Be patient, follow a dedicated strategy, and do not make mistakes. Most importantly, do not follow blackhat link building techniques to take the shortcut to success. It can only get your site penalized by the search engines.
Focus on creating real value, then the links will come naturally over time. Think about yourself, why should someone who don’t know link to your site? Well if you are a good ressource or expert on the subject, provide nice statistics, infographics or something else. Be creative and never do black hat strategies, it’s not worth it and against Google’s guidelines.