Facebook video ads – How to make subtitles on facebook [easy guide]

Subtitles on facebook - how to guide

Guide: How to make your own subtitles on facebook


Over 100 million hours of video will be seen on Facebook – daily!

Over 92% of the hours are videos that are seen without sound.

This means that if you do not include subtitles on your videos, you miss a huge audience that will actually consume your content. But they do not, because they simply can not understand it. Make sure to either implement subtitles on your videos or make the video so simple that subtitles isn’t needed. You can have a video without subtitles that perform well, with just a regular speak/ music overlay, however most of the time you can increase engangement and CTR with subtitles.

Facebook automatically allows the “Play Auto Videos” feature to be added. This means that as you scroll through your news feed, the videos will automatically play without clicking on them. Here is where your subtitles play a huge role. Because without them, ‘James’  can sit on the bus on his way to work, and don’t understand what is being said – and therefore he will not engage with your content. Remember, 92% watch without sound. That’s a lot.

Fortunately, there are a lot of possibilities, so you can make your own subtitles

Youtube – Simple and fast subtitles
When I’m going to put subtitles on videos, I’m using Youtube’s integrated tool. It’s super easy and free as long as you have a Google account (eg a G-mail).


Step 1 – Upload your video

Upload video - youtube

If you are logged in with your account, you must first upload your video. This happens by pressing the video camera icon with a plus i and then on “Upload video”. Just the usual upload to youtube process.  Then you will be met by the page where you need to upload where you just click on the big icon and choose your video. Now we’re getting ready to put subtitles on!



Step 2 – Find the video manager

how to add subtitles youtube video

Find the video manager for your subtitles just as shown above. Click the “Subtitles/CC” to get started.


After uploading your video, move to the video administrator. It is located in the right-hand corner, which I have highlighted in the image above.

Then press the “Subtitles” function. This is the last feature you see in the top, which is highlighted in red on the image. You should choose to create new subtitles and you will be forwarded to the page where you can use the tool.


Step 3 – Get to know the layout

adding subtitles to your youtube video

Part 1: Here you add the fields to your subtitles. You can either choose to add them with text or not. They will automatically find a place near your cursor (the red line in point 3), depending on when Youtube captures audio in the video. The first time you open the tool, there will be a lot of autogenous fields suggested by Youtube by. You can only delete them if they do not fit.

Part 2: Here you will see the timeline when your subtitles will be played. If you press play, you can change this, so it matches what you say in the video. In the same box you can also add / edit the subtitles if you did not add them to the right place or made an error.

Part 3: Here you can see how your subtitles will play in the video. By clicking and holding the side of the boxes, you can change the length of timeline and the texts are played. You will also see the change in the timing of the paragraph. Under your subtitles, you’ll see audio levels from your video. This is super smart to quickly insert precise captions. When you see a fluctuation/ peak, you know someone is speaking.


Step 4 – Time to make subtitles

Start your video and stop the second being said something. Here, your red line from point 3 will follow, to indicate how far you are. Once you have added your text to paragraph 1, you can edit the timeline by tapping the box underneath the video. Due to reaction time, you may need to drag it back a bit, so it will be played a little earlier. Here you can watch the sound levels, to adjust. If more than one word is added, just add a new one and add it to it.



Step 5 – Download your work

To download your subtitles, simply:

Touch “Actions”
Select “.srt” Youtube upload subtitles



Step 6 – Make your storage

Now, go to your Facebook page and make a message as you usually do where you upload the video or creating a video add.

To link your subtitles to your video, go to the 4th menu in the right-hand corner.

It is important when uploading your subtitles that you give the file the correct name. In order for Facebook to read which language is being spoken, name it with a .da_DK after the title for Denmark (we speak danish, and we’ve done this with a danish client) or use .en_EN for english speaking / international.

This could be for example: captions.da_DK or captions.en.EN

Once you’ve uploaded your subtitles, remember to change the default language to the right language (danish, dutch, english etc). Facebook will also suggest it when you click the button.

You can upload all the subtitles you want if you want them in multiple languages. Facebook will match your texts to the user’s default language settings.

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