When you are creating content of different kinds and on different forums, it is easy to get swayed by rather weak indicators of how good your comment is. A few comments, likes, or shares on your social media posts make you feel happy.
People sign up for your newsletter from your website and you add them to your mailing list. These are good for individual social media profiles or blogs where there are no financial returns expected. But when you are trying to monetize your content, it is important to be aware of what exactly is required from the content. You should also have the ability to measure the effectiveness of the content to provide what you are looking for.
Common Goals of Content
Table of Contents
- 1 Common Goals of Content
- 2 The Importance of Measurement
- 3 List of the 10 Best Free Analytic Tools to Measure Your Content Effectiveness
- 4 Conclusion:
Measurement becomes moot if you are not aware of what exactly you want from your content. So before we go into content effectiveness measurement, let us look into what people usually expect to get from content. Your expectations from your content could be any, some or all of the following:
· Rankings on Google:
You want your content to get better Google rankings. In that case, you need to optimize all your content. This would need to be done in accordance with the latest algorithms of Google. The keywords in the content would need to be apt. There should be adequate backlinks.
· Viewer Engagement:
Some webmasters and business owners need visitor engagement. That would not be clear from Google rankings. If engagement is important, you would need to measure time spent on page. The engagement on social media would result in more likes and shares. Of course, there are several more facets to social media engagement. We have covered these aspects of social media engagement in an earlier blog.
Sometimes the goal is not even engagement. The only goal is to get more and more people to see your content. This is a very basic goal and is usually easiest to achieve. Visitor traffic data is enough to give you the details of this metric.
This is the most popular outcome that most creators of content want. This will not be clear just from content engagement. The organizations own metrics like sales figures, net new subscriptions, new leads generation etc. will help.
The Importance of Measurement
We talked about some of the common goals that are pursued. But their outcome needs to be measured. This measurement works on both the following outcomes:
- If your content is giving you the results you need, such measurement will validate the success.
- On the other hand, if things are not working, the measurement will help as well. You can understand where you can improve.
A goal for any content is important. But if the progress is not measured, the goal is pointless. That is because you are never sure if you are on the right track or how far away you are or what improvements are needed. Measurable metrics are needed. This not only shows progress but also the return on investment.
List of the 10 Best Free Analytic Tools to Measure Your Content Effectiveness
Let us look at some easily available free analytic tools below which can help you measure your content effectiveness:
If you ask any digital marketer, you are likely to hear this name as a favored choice. The reason is that it provides both sides of the picture. You can measure your own effectiveness, of course. But it also helps to provide insights about competitors. The best thing is that Semrush is available for free. You do have paid options as well, but they are not mandatory.
Reasons Why Digital Marketing Professionals Recommend This Tool?
SEO specialists swear by this tool. Let us look at a few reasons why:
- Whenever you get an online mention, you are informed about it. This is a big relief for those who wish to track this. You do not need to follow every customer review or comment mentioning you. If your blog gets a backlink, you are informed of it.
- Semrush helps track not only engagement but also your Google rankings. If you make any changes to your content, you are informed of the impact on Google ranking.
- If you are looking for topics for your blog, or for pertinent keywords, you can use Semrush. It has a keyword research tool as well.
- Your website would have several pages. You can use this tool to compare the traffic and engagement of different pages of your website. This is useful in judging which campaigns on which pages are more effective.
2. SEO SpyGlass
Webmasters and business owners keep wondering how competitors are making it to the first page of search engine results. SEO SpyGlass shows you competitor’s best practices, and also guides you on how to incorporate those in your content strategy.
Google has given a lot of weightage to backlinks in its algorithms. This tool relies on a similar thought process. Every inbound link carries points. Not only that, the backlinks from higher ranked pages carry more weightage on this tool. So the quality of backlinks is also considered, not just the quantity. Your page is given a score from 0 to 10, being 10 as the highest score on this scale and 0 as the lowest.
The tool will also specify if the backlink is from a blog or from a website. Apart from backlink scores, you are also informed which backlinks get you the most traffic. This tool has a good support on keywords as well.
You will get easy social media tracking with this tool. Social media effectiveness scores are provided for individual pages of a website. What’s more, you can get an overall SEO report as well. Most users opt for the free version of SEO SpyGlass, although there are paid alternatives as well.
You can call it a new age free tool to track effectiveness, and that is because it is aligned with all new privacy norms like GDPR, etc. That is why you need not to worry about violating current privacy norms.
A digital marketing team can use this tool to get great insights about the user experience with content. Hotjar is usable on all major platforms like WordPress, Google, and Tumblr apart from many others. All the user behavior on your website is shown to you visually. This is done with the help of heatmaps. These heatmaps help understand the markers which dictate user behavior.
You can also ask for recordings of what visitors on your website did. The order of clicks, time spent, and the flow would help you understand customer preferences. It would also help identify bugs or glitches on the website.
If you need page wise analytics, you get that too. The page from which a particular visitor is moving away would be made clear to you. That would help you understand which pages are not effective.
This is not all, even the forms you have on your webpage would be analyzed for you. You can know which fields of the form take longest to fill. Not only that but also which fields are the last straw on the camel’s back which forces the visitor to leave your website! The basic free plan can help you analyze up to 2000 web pages in a day.
This is one of the most popular tools, not just for analytics tool but for a whole host of digital marketing services. You can get services to increase website traffic, generate and close leads, and also manage those leads. The thriving community of Hubspot is another big plus. It is, therefore, no wonder that it has found a huge number of users.
Along with differently priced plans, Hubspot also offers a free plan for business owners and digital marketers to use their tracking tool for tracking various activities. It will point out to you those content that are doing well. This would include specific pages, social media content, blogs, and even emails. The impact of your backlinks on your ranks would also be highlighted to you.
There is a special feature called Social Inbox. It tracks all the occasions when your brand is mentioned. This makes a great single window monitor for all your social media posts. It not only tracks your brand mentions but also monitors hashtags and keywords.
Like we mentioned earlier, this tool also gives you an in-depth picture of leads generated. The response of those leads to your content is also available. This is the tool you should go to for a complete view of your content. Additionally, it helps you get better business as well.
This tool is specifically designed to be a social media monitor. Since social media forms such an important piece of the digital marketing play, this doesn’t matter anyway. This is again an overall tool and is not only limited to analytics.
The first thing it can help you do is to time your social media posts in advance. You can then manage all those posts using this tool. Additionally, you can generate reports on the effectiveness of those posts.
The social media posts you wish to post can be created in advance and stored securely on the cloud. But let us focus on what we are interested in – the analytics. You can create a customized dashboard for your social media content. Once done, these reports can be exported into PDF, excel or even powerpoint outputs. These reports are especially useful if you are using your social media profiles to provide customer services.
They can tell you how effective your team’s responses are. The most useful thing about this tool is that all your social media profiles can be monitored and tracked in one place. Also, the tracking can be done in real time instead of only getting reports. The only thing that you might not like is that the free version does miss out on some functionalities which are provided in the paid plans.
This tool is not named last on this list because it is the least useful or least popular. It is because you might already be using it. Google is the most commonly used search engine, and this is the obvious tool to use.
There are three simple benefits of using Google Analytics. It is easy to use, it is very useful, and it is free. You just need to register, after which you get a tracking code. This code is to be pasted on to all pages that you are keen to track. And then the magic begins. You can understand a lot of things about your website visitors.
You get information about your visitor’s behavior and their profiles as well.
You can understand which segments are the most popular. This gives you a good idea about your regular posts on social media and elsewhere. You can also gauge the effectiveness of other campaigns.
You can also think of using Google Webmaster Tools along with Analytics. It will give you a good idea of your content outside social media profiles. The effectiveness of all your SEO efforts can be gauged using this tool.
Buffer is a software application designed for both mobile and web that is used to manage all your social accounts. It is also known as an easier way to schedule the posts, track the performance of your content, and to manage all your accounts on one platform.
With buffer, your posts will automatically be spaced, scheduled, and posted throughout the day. You can share the same post to multiple social media platforms like Facebook, Google Plus, LinkedIn, Twitter, and Pinterest.
This application comes with various timeslots that are based on the times when social media users are active throughout the day. However, you can also change, add, and remove the timeslots as per your requirements.
It also comes with the features that will give post suggestions to the users, and also offers you with re-tweets, like, click, number of views on each post, which is based on the number of feed that a single post shows up. It is compatible with all the three platforms, browsers like Safari, Mozilla Firefox, and Google Chrome, mobile operating systems like Android, and iOS, and newsreader application like Zite and Flipboard.
Scoop.It is a wonderful analytic tool that comes with a free plan for individual users. You can later upgrade your plan if you choose to use this tool for all of your digital marketing projects. Millions of users trust this tool because of the popularity of its own publisher network. The tool can even be integrated with Google analytics. You can track your daily views, number of visitors, comments and post shares on this tool.
This is a free analytic tool specially developed for Twitter. It tells you when your twitter followers come online so that you can have an idea of the correct time to post and attract your target twitter audience. You can track the most favorable time to post and can schedule your posts accordingly. To start using the tool, you are required to sign-up to the site using your twitter account.
Cyfe is an analytic platform that provides a single dashboard to monitor multiple sites in real time. So, you can have a track of everything from social media to your SEO efforts. The free version limits you to use a limited number of dashboards, which is also enough for many digital marketers and webmasters. The tool has already been featured in many magazines for being an important analytic tool for business owners.
The best thing about these tools is that they are free to use. If you are starting off your digital marketing efforts, you need not to worry about setting aside a huge budget. The second thing is that these tools are easy to understand and use. You need not put in place a separate team. These tools make it possible to do the most important things that will help make your marketing strategy more effective. Go on and click on the links provided and check out these tools. Each one of them has its own strengths. You are sure to find exactly what you need from this list.