In this digital age, we have a lot of PPC platforms to choose from. From Facebook and Instagram Advertising Platform to Twitter Ads, and a lot more, the list is endlessly long.
Google AdWords is simulated carefully to stand as the forefront runner in presenting your business to your targeted audience.
Facebook ads and other PPC platforms can definitely work and work exceptionally well. However, achieving an exceptional and profitable opportunity does not entail underestimating the customers looking for products, brands, and content like yours from social networking PPCs. Google Adwords could provide you with the chance to grab the exposure you need right away. In this Adwords tutorial, we will show you how to get started with google adwords.
What is Google AdWords?
Google Adwords is a pay-per-click advertising platform (PPC). Unlike other PPC platforms like Facebook, AdWords Advertisers have two basic ways to reach users: through the Google Search Network, and through the Google Display Network.
Although these approaches are functionally different from each other, both uses a PPC bidding system that put advertisers’ ads in the front row in order to make their ads visible to the relevant audience.
The Google Search Network lets you show your ads to audiences who are actively searching for the keywords you’ve chosen. For example, if you own a Car Hire Business, you bid to have show up when someone searches for “Car Hire in Ohio.”
These “text ads” proffer a greater opportunity to attract users who are able to users who are at the research and purchasing stages of digital sales funnel. Text ads are marked with a small “Ad” tag next to the site URL.
On the other hand, the Google Display Network works rather differently. Rather than showing users who are actively searching for a product or service online, “display ads” or “banner ads” are placed on websites where you think your targeted users might be visiting.
How to Set up your first Google Adwords Campaign and Ad
To start your campaign, go to https://adwords.google.com, search for the “Get Started Now” button, and sign up for an AdWords account. Once you are logged in, click the “Create your first campaign” button.
- CHOOSE YOUR TYPE AND NAME OF YOUR CAMPAIGN.
To kick-start the process, select your campaign type. We strongly recommend that you choose the “Search Network only” option. Afterwards, give your campaign a name. Uncheck the box next to “Include search partners” for now (you can change this later).
- SELECT THE GEOGRAPHIC LOCATION WHERE YOU’D LIKE TO SHOW YOUR ADS.
Decide on the size of the geographic area you want to target. You can select entire country, regions of countries, states or provinces, or city. They can also be set as a measure of latitude, longitude, or radius coordinates for a specific number of miles or kilometers around a specific geographic address. Click on “Let me choose …” and then search for the area most suitable for you.
- CHOOSE YOUR “BID STRATEGY” AND SET YOUR DAILY BUDGET.
Replace the Bid Strategy preference with “I’ll manually set my bids for clicks.” This gives you more control and helps you understand AdWords better.
Your daily budget is the maximum that Google is allowed to charge per day. Google adwords present its users with several payment options which includes Manual payments, Automatic payments, and some businesses are eligible for the Google Credit line (monthly billing) payment option “.
It is important to set your daily budget so that if peradventure you screw up the process, it will not empty your account.
- IGNORE THE “AD EXTENSIONS” SECTION FOR THE TIME BEING.
The Ads Extensions is an important part of a campaign, but leave it alone and add it after completing the nine steps.
Click on “Save and continue.”
- CREATE YOUR FIRST Ad GROUP AND WRITE YOUR FIRST Ad.
Using Keywords in the title optimizes the chances of people clicking on ads which contain the search keyword. Use your keywords in your title as often as possible. You are limited to 25 characters here, so you must use shorter abbreviation or synonyms for some search terms.
The second and third lines allow 35 text characters each. In most markets, your campaign will be more successful if you describe the advantage in the second line, followed by a function or offer in the third line.
Although Google places the field below your display URL which means the web address that users see in your ad, under your main copy, your URL will actually appear under the title when your ad appears on the search results page. The display URL must be from the same domain as your website, even though the URL itself does not have to be the landing page to which it is routed.
The last line is your actual destination URL or selected destination page. You can also use a tracking link here.
- ENTER YOUR KEYWORDS IN THE KEYWORD FIELD OF YOUR ACCOUNT.
Insert your keywords. Start with a set and add the plus (+) sign, the square brackets ([ ]), and the quotation marks (“ ”) to see exactly how many searches of each type you get. When you are set to kick off, it’s not a good idea to drop hundreds or thousands of keywords. Start with a handful of important keywords and work with them.
- SET YOUR MAXIMUM COST-PER-CLICK.
Now set your default bid which is also known as maximum price-per-click. It is important to know that each keyword is theoretically a different market, so each keyword needs a price of its own. Google allows you to set individual bids for each keyword.
For example, if you only want to pay $50 per day instead of $170, it’s best to bid with low-cost keywords to get a lot of users to see your ad. If you choose high-priced keywords, your budget will quickly expire due to budget constraints and your ads will only show for a tiny fragment of the day instead of 24hours.
- REVIEW YOUR GOOGLE ADWORDS CAMPAIGN.
Review your ad and keywords again to make sure you have best combination. Check your price-per-click to make sure you get the positions on the page you want. It is best to do a patient run over your campaign application so that you can spot mistakes and tick the tickable.
- ENTER YOUR PAYMENT INFORMATION.
Your ads will be displayed as soon as you confirm your payment information.
Google Adwords account structure: