Harris Poll Online – Legit or Scam (2020 Review)

Harris Poll Online – Legit or Scam (2020 Review)

In a bid to make money for free on the internet, people are easily drawn to the sites where participating in surveys promises cash and a variety of other rewards. Have you ever given it a thought that why so many online survey sites exist?

Basically, there are two types of online survey panels – one backed by the authentic market research companies whose purpose is to collect customer insights for their clients consisting of brands and businesses and the second propelled by the idea of exploiting this model to commit scams.

So, what’s true about Harris Poll which is one of the oldest sites claiming to help people earn online awards through paid surveys and polls? First of all, there is a lot of confusion regarding the recent developments associated with the site. You may come across many Harris Poll reviews, most of them providing incomplete information about it. We have painstakingly collected the most comprehensive information about the site to create this unbiased review.

Here, we try to answer the question of whether Harris Poll is a genuine site or the hype around the site is totally forged.  And, if it is a genuine online reward-earning platform, whether you should consider it over other similar sites or not?

So, let’s get started.

What Is Harris Poll?

Harris Poll, better known as Harris Poll Online is an online paid survey and poll panel operating from harrispollonline.com. It is based in the USA and allows only the residents of the USA and Canada to register and participate in various surveys and polls.

If you have read other Harris Poll reviews, you must have come across the ones mentioning that the site is open for users from over 90 countries. It is not true in the current scenario.

It is worth mentioning that the company behind the website is more than 5 decades old and has undergone a number of acquisitions and changes over this long course of time (more about it later). There are chances that the website offered membership globally in the past which is no more the case.

Another thing you need to know through the site’s introduction is that it has a points-based reward system similar to many other survey and poll panels. You must also know right at the beginning of this review that the site doesn’t allow redeeming the earned points into real cash. The members can redeem their points into e-cards, gift vouchers and merchandise. So, if you are looking for a site offering real cash-earning opportunities, Harris Poll doesn’t fit the bill.

How Does Harris Poll Present Itself?

Harris Poll claims to be the longest-running public opinion measuring and survey conducting panel in the USA that has been a part of many prestigious and well-known surveys not only in the USA but also in Britain. In the layman language, you can understand it as a market research platform which helps brands and other entities (including government and non-profit organizations) empower their offerings based on the pubic opinions and data collected through surveys and polls.

The site offers its platforms to brands and organizations from different industrial backgrounds. It is quite evident from the nature of surveys we found at the site. At present, the site offers membership for free.

Harris Poll Website: The survey panel has an extremely simple website design with what can be called an average user interface. At the very first look, you would not even realize that you are about to enter an online paid survey site that has been around for so many years. It may be discouraging for many who are habitual of working with other panels with excellent interfaces. However, the fact remains that you would be spending the least amount of time on the site as the survey links would be sent directly to your email id.

Harris Poll User Support: The website hosts and elaborated FAQ section where you can find all important details about surveys, rewards, redemption and more. However, it lacks a discussion forum which is one thing hugely expected from a paid survey site. The site provides a ‘contact us’ form and phone numbers. Many users report that the phone usually remains busy and is rarely answered. Also, the queries and concerns sent through the ‘contact us’ forms seldom receive a response.

Harris Poll Mobile Presence:


We have read most of the reviews about the site claiming that it doesn’t have a mobile app. The fact, however, is that there exists the Harris Pane App which is available on both Android and iOS platforms. It can be downloaded from Google Play as well as Apple app stores. The Google Play store mentions that the app has been downloaded more than 100,000 times. However, the store gives a low rating of 2.5 to the app. Also, most of the user reviews at the store give 1-star rating to the app.

The most common reason cited for such low ratings is that the site usually has no surveys available. What it recommends the users is to use the ShopTracker feature to earn rewards. However, to earn these rewards, the users are required to indulge in online shopping which is indeed not a lucrative idea for many. The reviews also mention that the app doesn’t work properly.

Computer App: The site also allows its ShopTracker app to download on computers. For this, you are required to download the software and install it on your computer. After that, you are required to share your online shopping history with the app. The purpose of the app is to collect data about the shopping behaviors of different buyers and use it to help its clients improve their online brands.

What Is Known about the History and Credentials of Harris Poll?

When it comes to the site’s background, there’s a lot to learn about Harris Poll Online and its journey is quite impressive. The panel gets its name from Louis Harris who was one of the USA’s well-known opinion polling entrepreneurs. He was the first presidential pollster in the year 1960 and participated in the campaigns for John F. Kennedy who went on to win the president’s post that year. What followed was a streak of successful surveys in the USA and Britain.

It was in 1963 that he founded Harris Poll which later became Louis Harris & Associates. In 1996, it was sold to Gordon S. Black Corporation which began to operate as Harris Interactive in the year 1999. The information, data and measurement firm Nielsen Holdings purchased Harris Interactive in 2014. The most recent development was in 2017 when Stagwell Group, the new media and digital investment management equity firm, acquired Harris Poll. Interestingly, most of the reviews track the site’s journey until its association with Nielsen.

The present address of the company’s headquarters is:

155 Corporate Woods, Rochester, New York 14623-1472

It is worth mentioning that the company enjoys the ‘A’ rating with the Better Business Bureau.



The BBB page about the company confirms the above-mentioned address. What is noticeable about the page is that there more than 80 complaints against the company at the time of writing this review. However, it is also worth paying attention to that the company personally responds to each and every complaint. Most of the customers are shown as ‘satisfied’ by the responses as clear from the page.

Throughout its journey, the company has been a member of many prestigious organizations and councils. These include the US National Council of Pubic Polls, the US Council for Marketing and Opinion Research, the Council of American Survey Research Organizations, the European Society for Opinion and Marketing Research, the British Polling Council, the UK Market Research Society and more.

It is also mentioned across multiple platforms that Harris Poll partners with more than 500 PR firms to extend its market research services. The site is claimed to have over 6 million users, though the number is debatable and there are no concrete resources to prove it.

How Does Harris Poll Work?

To understand the working of Harris Poll is not rocket science. If you have been using online paid survey panels for a while, you will instantly understand how this site works in a similar manner. Even if you are a first-time user, there should be no hassle to start using it with ease. Once you register with the site, you will receive survey links from the site in the inbox of the email id you provide at the time of registration.

Preliminary Questions: When you click on a link in your email inbox, you will be directed to a set of preliminary or screening questions. The purpose of asking these questions is to assess whether there are surveys relevant to and matching your profile available or not. If there are no such surveys available, you may have to try some other time. If the surveys matching to your shared information are found, you will be directed to participate in them.

Many users report that the frequency of the incidents when the site fails to find matching surveys on the basis of answers to the preliminary questions is quite high. It also happens that even if a matching survey is found, the user is screened out (disqualified) in the middle of the survey. Though the site compensates the loss of time and efforts every time you are screened out, it can be discouraging if it happens more than a few times.

Surveys: The number of surveys the site sends to a user’s email inbox ranges between 3 and 5 per month. As compared to the number of surveys one can participate in on many other survey panels, this number is quite disappointing. Each survey usually takes 5-25 minutes to complete.



Special Surveys: Apart from the usual paid surveys, Harris Poll Online offers other special opportunities to its users to earn more points. These include:

  • Focus group surveys that are conducted in a chat room-like or discussion board-like setup in which the users share their opinions in groups.
  • Telephone surveys
  • Mobile surveys
  • Personal interviews

Software/App Download: The site also offers links clicking which the users can downloads apps and software programs to their computers as well as mobiles and earn more rewards. However, it is important that you read the terms and conditions before downloading and installing any of these apps or programs. Find out whether there is a price you need to pay. Also, make sure that you don’t install the programs that may harm your device by releasing malware, virus or other malicious programs.

HIpoints: Harris Poll Online offers rewards in the form of points called HIpoints to its users on the successful completion of each and every survey. A user is informed about the number of HIpoints he or she would earn in advance at the beginning of the survey. Usually, the HIpoints offered per survey range between 75 and 150. If you are screened out in the middle of the survey, the site offers 15 HIpoints as compensation. The site may also compensate it through HIcoupons that can be used to enjoy discounts while shopping at Harris Poll’s own portal located within the reward center.

The HIpoints earned for each survey are added to the user’s account within 10 minutes. However, many users report that the time taken for it is 24 hours or more a number of times.

Rewards: The fact that the site doesn’t offer real cash as rewards is indeed disappointing for people who use such websites simply to earn money. Harris Poll Online allows redeeming the earned HIpoints into e-cards or gift vouchers for a number of popular retailers. For example, you can opt for gift cards for Amazon, iTunes, Walmart, Starbucks and Home Depot. Other options include retail e-vouchers, restaurant gift cards and Visa prepaid cards. The movie vouchers options are not available. Here are some other important things to know about the site’s reward system:

  • Referral Program: Harris Poll Online offers no referral program. It can be counted as a drawback for the site.
  • Sweepstakes: However, an exciting feature of the site is that it allows its users to participate in the sweepstakes lucky draw quarterly. One lucky winner of each draw wins the whopping amount of $10,000. Yes! That’s true!

Redeeming the HIpoints: You must know that 125 HIpoints are equal to 1$. So, if you want to redeem a gift card of $10, you will have to collect 1,250 HIpoints in your account. Here are some important things to know about the redemption process:

  • Minimum Threshold: A user is eligible to make a redemption request only if he or she has a minimum of 1,250 points in the account.
  • Processing Time: The e-vouchers and gift cards are redeemed immediately and sent on the users’ email addresses. However, many users report that the time taken maybe a few days.
  • Merchandise: Apart from the options of redeeming the points into e-vouchers and gift cards, the site also offers a reward merchandise catalog where you can use your points to buy physical merchandise. The site bears the cost of shipping the merchandise to the provided address via USPS. It may take up to 15 business days to receive the ordered merchandise.

Account Suspension: The site follows the policy of suspending the accounts of users who stay inactive for 12 months. It is important that you take at least one survey or perform any one activity every 12 months to avoid that from happening. Though, there are user complaints mentioning about the accounts being suspended without any valid reason. You can go through such complaints and the response from the team behind Harris Poll Online by visiting the site’s BBB page.

What Do You Obtain with Harris Poll?

The users obtain gift cards and e-vouchers that can be used to shop online at some of the top retail stores online like those mentioned in the previous section.

Income Potential: As Harris Poll Online doesn’t make payments in cash, it is not possible to estimate the income potential one can expect by joining the site. If you are happy winning online shopping gift cards and vouchers, even then you can’t expect many of them from the site. Considering the fact that there are only up to 5 surveys every month, you will reach the minimum threshold value of 1,250 HIpoints in nearly 2 months. There are other online survey panels offering e gift cards with a lower minimum threshold value.

How to Get Started with Harris Poll?

In order to start taking surveys with Harris Poll Online, you need to register with the site.

There are two ways of doing it:

  1. Visit the website directly at harrispollonline.com and follow the steps below:
  • Provide a valid email id and other details
  • Check your email inbox for a verification email from the site
  • Click on the link in the email to verify and get started
  1. Look for offers from one of the site’s partners to participate in one of the site’s surveys

We thought that when one can join directly by visiting the site, what’s the need for the second option? However, it is mentioned at many sources that the site stops registering new members when the registration requests increase manifold. So, trying through the second option may let you in.

How to Be Eligible?

To join Harris Poll Online, you must fulfill the requirements like:

  • Authorized citizen of the USA, USA territories or Canada
  • Minimum age of 13 years
  • A valid email id
  • A valid physical address

Many users show concern about sharing their physical address. The site mentions that it collects the physical addresses for many purposes like validation as well as classification. It is also important to mention that the site allows only one member per household. So, demanding the physical address is a way for it to keep a check that this condition is not violated.

For the ShopTracker computer app, the eligibility conditions are:

  • Minimum 18 years of age
  • Citizenship of USA
  • Computer requirements like Windows 7, 8, 8.1 or 10, 500 MB free disk

Is Harris Poll Legit or a Scam?

There is absolutely no doubt that Harris Poll Online is a legit platform to earn rewards through participation in surveys and other activities. Here are some important points that validate its authenticity:

  • Being in the business for more than 50 years
  • Top groups that have been behind the site
  • BBB’s ‘A’ rating
  • Verifiable physical address

Next, you may ask whether it is worth your time and efforts to choose the site over other available options. Have a look at the site’s pros and cons to decide it:


  • The site is free to join
  • Sweepstakes offer a fortune of $10,000
  • The site enjoys the reputation of paying rewards on time
  • Even the teenagers can participate in the surveys


  • Participating in only 4-5 surveys in a month leads to slow points-earning
  • The Harris Panel App has poor functionality
  • No way to earn referral income
  • No cash earning opportunity
  • High survey disqualification rate
  • Average customer support

What Is the Final Verdict?

There is no denying to the fact that Harris Poll Online has existed for tens of years and that is indeed an achievement in the world of online survey panels, as many of these disappear within a couple of years. However, we seriously expect that the site improves in a number of aspects like introducing new earning opportunities and increasing the number of surveys per month. It can also add to its popularity by designing a better mobile app.

Those who are happy with occasional gift cards and vouchers can join the site for sure. However, those looking for real cash may switch to many other wonderful opportunities. We rate Harris Poll Online at 2.5 on the scale of 1 to 5.

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