How to Create Content People Will Actually Share on Social Media

How to Create Content People Will Actually Share on Social Media

Introduction – Getting people to share your content on social media

The majority of people use social media only to share a part of them with the world. Some people share a lot, and some people share almost nothing. There are some who wish to monetize their social media presence. Whatever your purpose of posting/engaging is on social media, you would be happy when you see engagement on your social media posts, both personal and as a business. People talking about your posts and sharing them gives a sense of accomplishment. It also brings possible monetary rewards.

This post is mostly for influencers, marketers and small businesses, however I think you’ll still enjoy the tips even though you aren’t within these “categories”. I hope you will find some inspiration, new information and some great, valuable tips along the read.

The good thing about social media is that it gives you the opportunity of reaching more people fast. But if your social media posts are not reaching enough people, then a good profile and useful posts would be of no use. You need to ensure that you are creating relevant content, for sure. But the story doesn’t end there. Unless you are able to get more people to see your content, it doesn’t bring you any value.

The techniques covered in this post is mainly focused about organic reach, but can definitely also benefit advertising posts/ videos etc.

Benefits of Getting Your Social Media Posts Shared

Let us see what benefits you can get when your social media posts are shared by those who see them.

  1. You can reach a far bigger audience at a fraction of the time. This wouldn’t happen if your friends/audience and followers consumed the content themselves. The increase in reach follows geometric progression when people share your content.
  2. Let’s say you are trying to sell your products or services. The increased sharing of your content is very likely to result in increased sales. The effect of social media sharing is similar to the word-of-mouth advertising that companies used to aim for before the age of social media. Shares, comments and likes will also help you to increase the social proof of your post
  3. Social media can be a perfect forum for two way communication with your customers if more and more people share your content. You will get unbiased feedback, and you too can resolve queries easily. Answer questions, quickly within your posts, so other people can see you care about your audience and customers.
  4. The wide array of analytics engines available today make it easy for you to assess the choices and tastes of people who engage in your posts. If you get more shares on your posts, you can use these analytics tools on a bigger sample of people to give you a much better idea of your followers. Check out my previous post to understand how to use Facebook analytics for assessing your content’s engagement.
  5. The bigger your waterfall of shares, the easier it becomes for you to convey your opinions. A larger pool of people will see and hear what you want to put out. If your good posts are not shared enough, your reach would diminish.

Rules to follow to Get Your Post Noticed

Are you really keen that people not only like your social media posts but also share them? Then you need to follow certain rules. These rules hold whether you use social media casually or for commercial purposes.

  • The first thing about any post that people notice is the title. If it is catchy, not too long, and concisely says what the post is about, then people will notice it and like it. If you are aware of the keywords you need to push, then those keywords should be in the title.
  • In case you need to share a link, then you should use the bitlinks for the URL. You should log on to comand enter your link URL there, and it will take you to a page with the short URL. This helps you track the number of visitors to that shortened link. According to bitly, their users create more than 300 million bitlinks per month.
  • You should remember that a huge majority of people browse the internet using their mobile phones. So you have to make efforts to make your content responsive. If it is text, then keep the paragraphs short. If it is a video or picture uploading platform, then keep the resolution and cropped size that would be easily viewable on mobile phones.
  • Tagging is a very effective way to goad people to come to your post and engage with it. Depending on which social media platform you are on, you could tag your friends, professional colleagues, influencers or even hashtag a trending topic.
  • In case you are on a photo sharing or photo editing social media app, then you should pay special attention to the clarity of the images. You should remember that on such platforms people pay scant attention to the text, so your picture is all you have to grab attention and drive engagement.
  • You need to invest if you are planning to monetize your social media posts. For example, if you are on a photo sharing platform, you should have a good quality camera with a tripod. If you are using a text-based social media platform, then you need to spend money on grammar tools, plagiarism tools etc.
  • You will find enough empirical evidence on the internet about the best times to post on each type of social media. If you use that information, then there is a great possibility of your post being seen by those whom you want to see it. And that would lead to a greater chance of your post being shared. Just to give you an example, the traffic on Twitter might be best between 1 pm and 3 pm, but the traffic for Facebook could be worst between 8 pm and 8 am.
  • You should always draw inspiration from those people whose social media posts you admire and follow. But you should steer clear from blatantly copying everything. You should create your individual style for each of your social media profiles. That will help you draw attention and get your content shared.
  • For photo sharing social media platforms like Instagram or even Pinterest, pay special attention to the picture quality. This would mean taking care of the technical details, some of which are mentioned below.
  • Use the primary colors more, and also dark green and pink. Bright colors like red or orange get a lot of attention. The images should have vertical orientation. The color saturation should be 50% ideally.
  • If you are keen that your posts be shared, you do not really know who might be reading your posts. So pay special attention to correct spelling and grammar, so that you give a good impression of yourself.
  • You need to mix things around to keep viewer attention. If it is a WordPress blog, try adding some pictures. But if it is a YouTube video, try adding some short descriptive text. Each of your posts in different social media should be engaging using all tools at your disposal.
  • If your social media post has some facts and not just your opinions, then you should double check before posting. If you are seen to be sharing wrong information, people will be wary of sharing your posts in future as well.
  • Web content is not limited to text only anymore. People who click on websites are on the lookout for interesting pictures and videos. A video conveys your message more easily. It is also more attractive for the visitor. But even there, you are dealing with intense competition. The measure of your video’s quality is not just how many people watch it. The challenge is in getting visitors to watch it for an extended time. The amount of time spent by a visitor on a video is called video watch time. This metric is very important for your digital marketing efforts.
  • You need to space out your posts in such a way that each post gets enough time to be discussed and shared enough before you bring on your next one. Your viewers shouldn’t feel there is an overkill of content from you.

What Metrics You Need to Keep in Track the Extent of Your Post Shares

When you put in a lot of effort into your social media posts, you would like them to be widely shared. But you also need to keep measuring the extent to which the sharing of your posts is happening. You should keep track of these metrics as far as possible:

1. Followers:

As more and more of your posts get shared, you will see an increase in the number of people following you. Most social media platforms have a live counter to show you the number of followers you have attained.

Depending on the social media platform (FB, LinkedIn, Reddit etc) you use, make sure to check-out both their own analytics to measure your performance, but also some of the 3.th-party options available.

2. Engagers:

A direct result of more shares would be an increased engagement on your posts. You can measure that by looking at the increase in comments and likes as well. Make sure to see the engagement amount, but also the relatively engagement, called the engagement rate. The percentage amount of people who engage. Usually, the bigger the following, the more engagement, but also the lower engagement rate.

3. Reverse Tags:

You would be tagging certain people or using certain hashtags for your posts. A good measure of your success is when you or your brands are tagged in return in other posts.

4. Reach:

As mentioned earlier, the sharing of your posts multiplies your reach geometrically. Let’s say your post is seen by 1000 people, of which a 100 people share it. Many of those shares would be seen by a few hundreds of people. Better shares of your posts will provide you with much better reach across social media platforms.

5. Clickthroughs:

Let us assume you are using your Facebook page for generating business. You would need to get the next outcome from the shares of your posts. If your posts are being shared well, you will notice an increase in the number of clickthroughs on your links.

Final Thoughts:

If you keep your focus on increasing the reach of your content, you would reap several benefits. The above steps show you how to get more shares, and also how to measure the effectiveness of those shares.

Make sure to keep you stay up to date with the latest social media marketing news right here!

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