Online business has never been more significant, and it continues to grow on a daily basis around the world. One of the critical components of any online business strategy has to be search engine optimization (SEO). It is the practice of optimizing the content on your website so that you rank higher in Google searches. It makes any company more visible online.
SEO is something that is fluid and doesn’t have some perfect answer to its ever-changing equation. There is no one way to predict changes in search engine algorithms. You only need to be consistent and try to keep up. And the main focus of many SEO specialists is keyword research and selection.
You can find hundreds of tips for better keyword research online. But sometimes it’s worth taking a step back and looking at the basics. Other times, you may want to try something you’d never thought of trying before. This article covers a little bit of both.
1. Don’t Underestimate Brainstorming Sessions
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If something isn’t broken, you don’t fix it. Brainstorming has been an essential tool of business professionals for decades as a way to generate ideas. You get your entire group of employees to start coming up with ideas on keywords that would apply to your particular needs. These sessions can lead to an enormous amount of material you can use to come up with ideas for your new articles.
2. Always Understand the Client
If you do SEO for external clients, one cannot state this with enough force: you must understand your client to be able to do the job properly. It doesn’t matter what industry the client is in, what size they are, or where they are located; you must do your due diligence. Make sure to gather as much information you can on the client and know them from top to bottom.
The more you know about your client, their unique goals and ambitions, and how they operate, the sooner you come up with the right strategy. Every single client is going to need something different. And it is these differences that you must focus on to come up with the proper keyword research strategy.
3. Look at Previous Research
For a good number of potential clients, it isn’t going to be their first attempt at search engine marketing. Unless it is a brand-new operation, there has already been some work put in by someone else. Get a hold of any keyword lists and research previously worked on. It can be a great way to jumpstart your own work.
4. Use a VPN for Local SEO
Nowadays, the internet is a global marketplace. Clients can come from just about anywhere in the world. To do the proper SEO research for a client, you must be able to access localized searches. If you are in the USA and the client is from Germany, regular search results only show what’s relevant in your local area, not theirs.
A virtual private network (VPN) can change all that by masking your IP address and making it look like you are connecting from somewhere else. You get local search engine results, thus making your research much more pertinent. Don’t forget to sign out of your Google account, though, to get the most authentic results. You also get the added benefit of security and privacy that a premium VPN offers.
5. Look at the Competition
It has been the same way since businesses have been around. Always check out the competition to see what they are doing right. In business, you face direct and indirect competitors, and you can use their SEO methods to your advantage. All you need to do is log-in with Google Ads and enter their website addresses.
It is going to give you the best idea on which keywords and strings they are targeting. Do this with both successful competition and the guys who aren’t doing so hot. It helps you differentiate which keywords are working and which are not. You can then try to do a better job at the content than the competitors do.
6. Don’t Ignore Google’s Suggestions
If you scroll through the results of any Google search, you can find a section titled Google Suggest. It is the Google algorithm at work, finding relevant ways other people have looked for similar information. These suggestions are a veritable cornucopia of keyword string ideas. And you already know that people use them.
Consistency is Key
When it comes to search engine optimization, you can never be one-hundred percent sure if something is going to work out. As the algorithm is always changing, there is never any “sure thing.” It takes some risk to get the reward. You want to ensure that you are using every possible avenue to your advantage. That way, your SEO is going to shine better than everyone else’s.