Affiliate marketing is so much more than just throwing a few links on your blog and hoping your followers will make a purchase. If you want your readers to actually click on a link, you have to find a way to provide them with useful and interesting information that leaves them wanting to make a purchase. A well-written blog post can also help you with your SEO marketing strategies.
Ideally, your posts will help your followers feel like they’re making a smart buying decision. But if they find themselves reading the same type of content over and over again, they might grow bored with your blog or they might decide that you’re more interested in selling things instead of producing interesting content.
Regularly switching up the type of blog posts you’re publishing will help keep your blog fresh for your followers. Here are six types of posts that will have your readers clicking away on those affiliate links.
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Reviews are one of the most common (and easiest) ways to slip affiliate links into your posts. What many writers struggle with, however, is that they make their review posts too promotional. Overly promotional posts are not a good way to convince people to buy a product. You want to inform your readers about the product, not sell them the product. A good way to do a review is to think about common questions readers might have about a product and answer them based on your experiences with the product.
How-to guides outline a step-by-step process, allowing you to teach your readers how to complete a task or use a product. There are two main ways to use affiliate links in a how-to guide. In the first, you describe how to complete a certain task. For example, if you run a pet blog, you might describe how to change a litter box and add an affiliate link for a litter box. In the second technique, you describe how to use a specific product and link to the product throughout.
Listicles (list-form articles) are popular in blogs. Each paragraph on the list is only two or three sentences, making them easy for people to read. They’re also particularly good for affiliate marketing because you can create a list of affiliate products. If you’re using a listicle, group similar products together and remember to include a brief reason as to why it is on the list. Listicles usually perform well because they point readers to products they might have overlooked. A well-written listicle is guaranteed to get a few clicks.
A comparison post compares two similar products so that readers can make an informed decision on what they want to buy. For affiliate markers, this is particularly useful, because you can compare two products at once — and if they click on the link of either product, you benefit regardless. For a good comparison post, highlight a few facts about each product and the key differences between the two. Try to weigh the pros and cons of both products so that the post doesn’t come across as promotional.
Long-form posts are challenging to write but there are benefits to mastering long-form content. A well-written longform article can rank you higher on search engines, keep visitors on your website longer, and establish you as an expert in your niche. Long-form posts also allow you to add more high-quality backlinks and affiliate links within your writing. They provide a depth of knowledge that isn’t possible in short-form posts. Long-form posts work best if you’re only posting once a week. If you’re posting several times a week, stick with short-form content and use long-form posts sparingly.
Seasonal topics generate new content all year long without being repetitive. These topics are also great for highlighting products. At the start of each season, think about seasonal topics that are related to your website and affiliate products. Pair a seasonal topic with any of the content ideas mentioned above. For example, if you run a parenting blog and you’re looking for summer ideas, you can write a listicle about the best sunscreens to use on your baby or about how to keep your newborn cool in the summer.
Mixing up the type of content you’re writing on your blog helps keep your readers engaged. If you’re new to affiliate marketing, consider utilizing a site such as Hustle Life to learn more strategies. When done correctly, affiliate marketing is a great way to earn passive income.